Moving Forward

So now that the initial blog has been published, the plan is to go into SkyTruth tomorrow to record data and numbers. I will also have the initial draft for a second press release that we will put out shortly. I will also be working on my website in class today.

October 18th

The press release has been published! Now we are going to wait another week to allow more data to be tracked and then I will begin making my compare/contrast notes. We are also working on a follow up press release that will go out. So far, we have seen SKyTruth's web traffic double as well as increases in other categories.

October's first blog

I've been slacking on my blogs but as of today I have several drafts of both the media kit and press release. SkyTruth has looked over them and edited accordingly and both are set to be released within the next week or so. When I meet with them next Tuesday I will have a media contact list that I created which includes at least one major newspaper from all 50 states and several smaller papers in states along the coast with an emphasis on states in the gulf area and those that are planning to begin offshore drilling such as Virginia and North Carolina. When I meet with SkyTruth on Tuesday I will comb over their Google Analytics page as well as their Mail Chimp account in order to acquire as much quantitative data as possible. Lastly, I have begun to collect research materials for the last phase of my project, which will be a 4-5 page paper on the history of public relations and the role that it plays in helping businesses/organizations be successful.