Update

So for this week of my capstone I submitted my first draft of the press kit to the members of SkyTruth. I have the edits and will compose the second draft for them by Tuesday. I will also have the first draft of the press release, which I will be giving them on Tuesday as well. I have not done the research that I need yet, however, that is on my list of things to complete this week. I've also set a preliminary schedule for myself.

Project Update

This week I tweaked some of my ideas for the final project. Having met with the SkyTruth guys, we agreed to set a list of "dream" publications that they would like to get published in. I also decided to do much more quantitative work on the project, and will have before and after numbers that I will compare and contrast. This week, I put together the initial draft for a press kit. I will meet with the members on Tuesday to discuss it, make edits and discuss in depth the press release as well as look over data on Google Analytics.

Capstone Project 9/9/11

So I have decided to work with the non profit group SkyTruth and assist them with a marketing/public relations campaign. After meeting with the gentlemen on two separate occasions I have decided that in the first month of working I will develop a press kit for their site as well as draft and publish a press release for them. Using tools such as Google Analytics and Mail Chimp I will then compare website traffic as well as facebook and twitter response before and after the campaign. By researching media contacts, I will help the organization set up their "dream publications" that is, the three publications where they would most like to see their organization appear. By researching several different companies and publications I will get in touch with the appropriate media contacts and work from there.