Capstone Project 9/9/11

So I have decided to work with the non profit group SkyTruth and assist them with a marketing/public relations campaign. After meeting with the gentlemen on two separate occasions I have decided that in the first month of working I will develop a press kit for their site as well as draft and publish a press release for them. Using tools such as Google Analytics and Mail Chimp I will then compare website traffic as well as facebook and twitter response before and after the campaign. By researching media contacts, I will help the organization set up their "dream publications" that is, the three publications where they would most like to see their organization appear. By researching several different companies and publications I will get in touch with the appropriate media contacts and work from there.